Free tool
What it takes
to hit your number.
Move the sliders to your own assumptions. The model works backwards from the number you want to the traffic and the ad spend it takes to get there.
Where the numbers usually land
US high-ticket VSL funnels · Meta ads
Landing page to form3–8%
Form to booked50–70%
Show rate60–75%
Close rate10–15% month one, 20–25% from month three
Cost per visit$2.50–$5.00
Your assumptions
What that takes, every month
Landing page visits
1,640
Form fills
82
Calls booked
49
Calls shown up
34
Closed clients
4
In short
Clients needed
4
Calls that must show
34
Calls to book
49
Visitors required
1,640
What it costs
Revenue from those clients$24,000
Monthly ad spend$5,740
Cost per call booked$117
Cost per closed client$1,435
Return on ad spend4.2×
Net revenue after ad spend$18,260
These are the numbers we work through
in the roadmap session.
Sixty minutes on what you would be selling, to whom, and what it would realistically take to reach the number above.
Book a strategy session →
A free tool from Brandamax. We build high-ticket online course businesses, end to end.
These are planning estimates, not projections of earnings. Your own numbers will differ.